Greek pilots multitasking?
We know the airline industry is in a bit of a squeeze, but pilots cleaning their own windows? Full marks then to this Aegean Air pilot who spotted a blot on his cockpit window, and [...]
About Three Sixty Degrees
Three Sixty Degrees believe in destination marketing, the sum of our background in the travel and property industries. We eat, sleep and breathe travel. We’ve spent over a decade writing for leading international titles. We’ve also spent time producing news items for the world’s most watched shows, so getting clients good year round coverage is our bag.
Those ahead in the game are already exploring the untapped potential of year round revenue. Closing the gaps between a destination and the businesses within it. Property investment is a source of income which no one can afford to ignore, despite the current downturn. Everyone wants heads on beds, bums on seats.
We create news, not follow it. We deliver excitement and build reputations.
We’re hired because we think big and get results. Let us champion your vision.
What is PR?
Three Sixty Degrees believe that Public Relations plays a critical role in today’s uncertain future. As specialists in the lifestyle industry, we’re in a unique position to offer clients creative yet affordable solutions.
A truly global PR campaign recognises how the internet offers even bigger opportunities promote brands and drive sales into your site. SEO and Social media is a growing force, and not one to ignore. A click will be the first port of call for your biggest audience today.
We monitor events on your behalf. You will understand how an issue is developing and pick up on themes before they have hit the mainstream media. Also, we constantly take the pulse on what may be emerging in the market so we can have a clever plan ready.
One piece of positive press can spread from one market to another, onto blog sites and into the top rankings. One single image with the right message can be even more powerful. Produce film footage, release short sharp Video news clips (or VNRs) and you start reaching out to new audiences who will share the excitement.
PR will protect and enhance your reputation which is paramount. Today’s mainstream journalists are key opinion formers but are losing ground to the changing landscape. The internet has a far louder voice. The world’s workforce? Glued to a screen eight hours a day. So why not make it yours.
How it works
Our core activity is to generate news and product awareness in the global online and offline media. We will drive your PR campaign by one, or a combination of:-
* Strategic Planning. Tailor made activity to suit your needs
* Press releases: Professionally written and distributed. VNR film direction/production.
* Access to thousands of international media contacts
* UK media representation with affiliate overseas offices
* Press briefings & creative events
* Journalist visits
* Website content and copywriting
* Competitions / promotions
* Online marketing; Search Engine Optimisation (SEO); social media marketing
* Brand endorsement by experts or celebrity
* Crisis management. Be prepared for any scenario
* Broadcast opportunities, TV and radio programmes.
Global Goings On
PR: More bang for your credit crunch buck.
Yes, we knew it all along. The Independent’s media correspondent yesterday confirmed that PR is the fastest growing discipline. ‘It seems that media fragmentation, general erosion of trust in brands and the arrival of a [...]
Want to buy an olive grove?
Our passion is saving olive trees, especially ancient ones. Greece’s immortal trees are under threat, cut down to make way for roads, hotels and second homes. No one likes to see spectacular coastlines disappear under [...]